TheICU x Joell Ortiz x Creative Control = Project Boy

17 05 2010

Shout out to the homies Chike & Coodie over at Creative Control. They gave us some spins on our music video with Joell Ortiz “Project Boy” . be on the lookout for more things to come…





Joell Ortiz – “Project Boy” Directed by The ICU

30 03 2010

Song: “Project Boy”
Artist: Joell Ortiz
Label: E-1
Director: The ICU





Joell Ortiz – Project Boy (trailer)

29 03 2010

Here is a trailer for a video we shot recently with Brooklyn’s Finest Joell Ortiz. The song is called PROJECT BOY, and it’s produced by DJ Premier. Keep your ears open & eyes peeled 3/30/10 for the full video.





Behind The Scenes: Joell Ortiz – Project Boy

10 03 2010

Some behind the scenes look at us on our job. We ran around the Projects in BK with Joell Ortiz shooting a video for ‘Project Boy’. Shout out to Mike, Dennis, Joell & the rest of their team for making it happen.





Joell Ortiz Gives Back for Xmas-EL PUENTE ACADEMY FOR PEACE AND JUSTICE

24 12 2009

A day spent giving back…The ICU X Joell Ortiz at El Puente Academy in BK, donating computers to young students in need. Seasons Greetings!